Today’s business, marketing, and technological environment is a world apart from what it used to be even a few years back. In the modern digital world, the digital footprint of every person is growing rapidly which results in large amounts of customer engagement data which is hard to centralize and analyze. Traditional marketing proves to not be so effective in a multi-channel digital world where large amounts of customer data is being stored in multiple systems. In addition, there is no clarity on how to make meaningful connections of large data to desired outcomes and how to optimize the entire customer experience through resource allocation and data-driven insights.
Today, as a marketing professional, you need to communicate with the right customers, at the right time, through the right channels. You need to integrate in your marketing efforts not only communication skills but also more customer-centric and data-driven strategic expertise and responsibilities.
Customers nowadays interact with brands via a growing number of digital channels and it is hard for a marketer to aggregate and analyze all customer data.
On the other hand, customers expect a personalized experience, but creating one-on-one conversations with clients may also prove to be a challenge for marketers.
This is where Digital Experience Cloud comes in. With Digital Experience Cloud, you benefit from technological innovation combined with steadfast marketing techniques and competence and an interface, presenting you all gathered data in meaningful reports. Digital Experience Cloud combines an array of marketing features, such as engagement and conversion tracking, predictive analytics, scoring and profiling, and others, thus making it an innovative solution to profile and track your audience to create impactful personalized content and succeed in your company’s business and marketing goals.
Digital Experience Cloud is a cloud-based, software-as-a-service solution that enables you to collect data and track audience behavior on your website, analyze the raw data, and use this information to get meaningful insights and predictive recommendations how to improve digital experience on your site. Digital Experience Cloud leverages big data to optimize every experience along the customer journey and drive measurable marketing impact across channels.
Digital Experience Cloud is integrated with Sitefinity out-of-the-box but you can integrate with other data providers as well. The scalable cloud environment enables Digital Experience Cloud to store and analyze large amounts of data and provide real time insights and personalization.
With Digital Experience Cloud you can:
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