Once you define a conversion report, the system starts tracking contacts’ behavior. When enough data is tracked and collected, you can see a comprehensive report on conversion rate and contact conversions.
When defining the conversion report, you select the time period for which data is tracked and analyzed to calculate the conversion rates for this report. You can track data for the last:
Thus, if you select, for example, “6 months”, you will track the data collected only 6 months back, counted from the date you define your conversion report. For example, if you define the conversion on July 1, 2015, you track and get conversion report on the data collected only after February 1, 2015. On the next day – July 2 - the conversions report is calculated over the data collected for the 6 months period up to July 2, that is, from February 2. However, records are kept for all data collected from February 1.
Conversion reports are calculated once per day.
Basically, the conversion tracking period can last as long as you need it to. If you do not think a conversion report serves your marketing requirements anymore, you can simply delete it. For example, if you define a conversion report stating that contacts convert when they request a demo from your site and most contacts have already done that, you may want to define a conversion that requires contacts to have a call with the sales team.
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