In the modern digital world, customers interact with your company through a growing number of channels, each typically accumulating customer data in a disparate system. No matter what channel they choose, customers expect a personalized, seamless and continuous experience regardless if they are moving from their phone to tablet to laptop. Progress Sitefinity Digital Experience Cloud helps you profile and understand your audience and the customer journey, so that you create impactful personalized content to achieve your desired business outcomes. Sitefinity Digital Experience Cloud integrates web site tracking across all data sources, providing data-driven insights which suggest how to optimize the end-to-end customer experience, driving both short-term and long-term business and marketing goals.
Progress Sitefinity Digital Experience Cloud also helps you answer marketing and business questions such as:
Before answering all these questions, in this section you can learn the answers to some basic questions about the concepts and workflows in Progress Sitefinity Digital Experience Cloud, as well as how you can start using it.
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