Lead scoring enables you to design your marketing and sales strategies around leads, and measure and optimize your interactions with the contacts classified as qualified leads.
You can create as many lead scoring types and stages as you need for your lead scoring model. Each scoring type has one or more set of stages with thresholds that define the lead’s readiness to convert. The lead scoring types you create are applied only to the data center in which you create them.
NOTE: The threshold of each subsequent stage you add needs to be higher than the previous stage.
Once you create the scoring type, you need to create scoring rules that relate contacts behavior to your lead scoring type and its stages.
You can edit any field and threshold of a lead scoring type. Bear in mind that changing thresholds does not result in any recalculations. In addition, you cannot rearrange thresholds, as every threshold acts as a range of leads, or, lead readiness.
Deleting scoring types does not result in deletion of scoring rules and vice versa. You delete scoring types independently from the rules.
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