Each personalized page you track generates a personalization report. A personalization page is page either fully personalized for a particular audience segment, or one serving several segments with personalized widgets. In the Personalization reports screen, you see an overview of all reports and a summary of the number of contacts that visited personalized versions of each page. If you have a bigger list of reports, you can sort them by date or impressions type. You can also choose the time period for which you want to see a reports’ summary, for example just for yesterday or as far back as 6 months.
To see a detailed report about a personalized page, click on the page name.
The two graphs illustrate the number of contacts that viewed the page against a time granularity you specify, for example days or weeks. You can also choose the time period, for which impressions are calculated, for example a week or the last 3 months.
The upper graph illustrates the number of contacts that viewed personalized versions of pages by personalization segment. You can exclude a segment from the graph by clicking the segment name. You can also compare the impressions by personalization segment to the lower graph, which illustrates the total number of visitors that viewed both personalized and non-personalized versions of the page.
NOTE: If two or more personalized widgets serve the same segment on a personalized page, the chart in the personalization report represents just one personalized view hit. For example, if you have two content blocks on the page that show Case studies and Whitepapers to one and the same user segment - IT Managers, then the personalized view hits for this segment is 1. If, however, if one content block shows Case studies for IT Managers and Free Trial for Developers, then the personalized view hits are 2, since the widgets serve 2 different segments.
This report gives you the total number of contacts that visited the site, that is, how many times the site is viewed.
You can compare that number to the contacts that visited personalized versions of the page only, that is, contacts associated to a user segments.
NOTE: In addition, you see percentage changes compared to previous period. Accumulating a positive percentage for personalized impressions means your audience segmentation rightfully captures website visitors.
This report gives a more granular view on contacts’ visits. You see the total number of contacts that viewed the page for the specific time period. The pie chart illustrates the distribution of contacts by segment.
You can also examine an even more granular report on each segment’s specifics:
This report provides you with the current attribution by segment for each conversion report you defined in your personalization report for this page. You can choose to view the report in different views:
NOTE: Keep in mind that you should analyze these results in combination with historical evidence. For example, a certain segment may historically convert less in general.
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