By connecting your Sitefinity CMS instance to the Progress Sitefinity Digital Experience Cloud, you empower your marketing and sales teams to track user behavior on your site, visualize data in meaningful reports, and profile your audience to create impactful content and succeed in your company’s business and marketing goals.
For more information, see Progress Sitefinity Digital Experience Cloud.
In addition to tracking user behavior and interactions, the Progress Sitefinity Digital Experience Cloud connector enhances content personalization in Sitefinity CMS by enabling you to serve personalized content in Sitefinity CMS to contacts representing, or associated to, a certain persona or that are part of a certain campaign you created in Progress Sitefinity Digital Experience Cloud.
NOTE: In multisite environment, you collect and analyze data from different Sitefinity CMS sites in different data centers in Digital Experience Cloud. Thus, Sitefinity CMS personalization data is also leveraged in the data centers, to which the respective sites are associated.
For more information, see:
To enable or disable these features, navigate to Administration » Connector for Progress Sitefinity Digital Experience Cloud and open the Feature settings tab page. By default, the features are enabled.
In case you are working with multiple websites on one Sitefinity CMS instance, you can select which specific Sitefinity CMS site(s) to track. For example, you may want to exclude from your data a subset of sites that are not relevant to your marketing department and their data can dilute the results from the other sites you want to track. In addition, you can isolate customer journey data for individual websites powered by a single Sitefinity CMS instance in specific data centers in Digital Experience Cloud. Thus, digital marketers can get data-driven insights that are specific to the brand or website they manage.
By default, all Sitefinity CMS sites in multisite environment are tracked. To select one or more specific sites to track and in which data center to store site data:
NOTE: Once you associate a site with a data center, you cannot associate it with another data center. You can, however, associate more than one site with one and the same data center.
Once you are done, the selected sites automatically start sending data to Progress Sitefinity Digital Experience Cloud.
With Progress Sitefinity Digital Experience Cloud, you can track Sitefinity CMS websites and their sub-domains and thus collect user interactions across the different systems. To do so, you configure the tracking cookie sf-data-intell-subject to be visible to all relevant applications:
As a result, the cookie is visible to all systems hosted on sub-domains, for example sitefinity.com and partners.sitefinity.com.
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