To connect a Sitefinity CMS form, built with Sitefinity CMS form builder, to Marketo, you must match the form fields to Marketo fields.
Marketo has a vast number of predefined fields, which you can use to describe entries in your leads database. You can also define your own custom fields. You can then link Marketo fields to the fields of a Sitefinity CMS form, build with the form builder. You link Marketo to Sitefinity CMS fields via the API Field Name in Marketo. You can export all API Field Names in Marketo. For more information, see Export a List of All Marketo API Field Names.
To link Sitefinity CMS form fields to Marketo fields, perform the following:
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