User segments are different groups of users that are served different content (different versions of a page). You create user segments based on certain rules that apply to the users. For example, one segment can be users that are located in London, another segment can be users from the US who visit the site between 5 PM and 10 PM.
To help you determine the user segments and make sure they are not empty, you can refer to Overview: Sitefinity CMS Analytics to see a detailed picture of your site visitors.
To create a user segment, do the following:
NOTE: After you create a segment, you can set its priority. This is useful, if, for example, you have different user segments with overlapping characteristics, or you have broader and more specific user segments. Setting their priority tells the system the order in which to apply user segments to the users of the website.
To change the priority of a segment, on Personalization page, click the Actions link of the segment and in the dropdown menu select Up or Down. The segment with highest priority is at the top of the page.
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