This report summarizes how many times a touchpoint is hit by contacts and how many of these contacts converted afterwards, based on a specific conversion and its timeframe. Thus, you get an idea whether the particular touchpoint influences the purchasing decision of contacts and to which conversion this touchpoint supplemented the most.
The attribution ratio provides you with information how the percentage of converted touchpoint contacts relates to the overall count of converted contacts in this conversion contact segment. The ratio is applied over the overall conversion tracking period and not to selection on the graph. For more information, see Attribution ratio.
The sum of all conversion rate percentages does not add up to 100% because one touchpoint can attribute to more than one conversion.
You can see the Top touchpoints in any of the conversion reports. By default, touchpoints are ordered by biggest number of hits, but you can also sort them by highest attribution ratio.
For more information about reports, see Conversion and attribution reports.
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