As a digital marketing specialist, you need to define your high-level marketing goals and conversions you aim at, which encapsulate the direction and activities you envision to capture and retain customers through your site. You want to maximize the conversion rate and influence the purchasing decisions of your customers and then track whether, how, and why conversion rates are changing and rising.
With Progress Sitefinity Digital Experience Cloud, you define and track conversions that present a well-defined set of interactions for specific scenarios and contact segments. After tracking the data, you can derive insights from various data collected from different sources on both the positive and negative patterns and your results.
In addition, you can track a number of key engagement points of contacts – touchpoints - on your website. You then track the impact of these touchpoints and whether and how they influence contacts' conversion rates for different conversions. Having ample marketing attribution reports helps you understand which touchpoints have biggest impact on conversion rates and focus and optimize your marketing efforts.
With Progress Sitefinity Digital Experience Cloud, you can:
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