By defining personalization campaigns, you personalize the experience of your targeted audience. A campaign engages a specific audience with specific interaction with the goal of increasing conversions.
When you define personalization campaigns, or, campaigns for conversion optimization, you can:
Personalization campaigns have the following characteristics:
NOTE: If you want to track the behavior of all contacts, you just define the interaction and skip the next step of narrowing down the audience.
To define a personalization campaign:
NOTE: Thus, you basically lead contacts that according to the criteria set by this conversion tracking report are converted to the next stage of conversion. If you do not narrow down the audience of the campaign, you track the audience you selected for the conversion report.
RECOMMENDATION: For more accurate results in the report, we recommend that you set the campaign tracking period to be equal to the conversion tracking period.
NOTE: You can add specific activities at a later point in time as well. These activity can only be viewed by you.
As a result, you:
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