You can set the rules that define when a contact is scored towards a persona.
NOTE: You can add a rule on any screen that lists persona scoring rules, for example, from the persona profile screen.
NOTE: You can choose whether points are scored just once or every time the contact completes the interaction. For more information, see Persona scoring rules.
You can view a list of all scoring rules that are scored with anything different than zero by navigating to Analytics » Personas » Edit persona scoring.
NOTE: You can also see a list of all scoring rules by clicking the See a comparison of scoring rules for all personas link in any of the persona profiles.
For each rule, the total number of hits for this particular persona is displayed. A hit means an actual action of adding points to a contact towards her recognition as a specific persona in accordance with this rule. If the rule is hit second time by the same contact towards the same persona, it is not counted again.
You can edit any field of a persona scoring rule, apart from the activity field. This is because all activities are based on completed user interactions already uploaded in the cloud.
Deleting rules does not result in deletion of personas and vice versa. You delete rules independently from the personas. You can remove rules from a persona, that is, set the score for this rule-persona pair.
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