Overview: Campaigns recommendations

After looking at conversion reports, you know what is going on and how conversion is changing in terms of rate and time period. Next, Progress Sitefinity Digital Experience Cloud provides you with actionable, or “next best experience”, recommendations to increase conversion rate among contacts.

Progress Sitefinity Digital Experience Cloud uses complex predictive algorithms, based on historical data for the conversion tracking timeframe, to provide you with information about the “next best”, or targeted, segment that you want to move your contacts to. The algorithms draw insight as to which exact combinations of contact behaviors are likely to convert and also which components in those combinations have the biggest attribution. What you get is a direct link between predictions and actions – a recommendation of what to do and what interaction should the contacts in this segment complete to get more of them to convert and increase conversion rate.

In essence, predictive recommendations provide you with:

• Which conversion has the biggest potential increase in conversion rate
• Which contacts are likely to move to the segment closer to conversion
• Data-driven recommendations on the best next experience for the conversion's contact segment
• Predictions on optimizations that can have the biggest impact to increase conversion rate
• Comparison between the current and potential increase in conversion rate

To see a list with all recommendations, open the Recommendations page. Click on a recommendation's +Details link to open its details page.

Each recommendation consists of the following:

• Details about the dynamic segment you need to target to increase conversion rate.
  For more information, see Contacts and segments.
• Predictions of the potential increase in conversions for the conversion tracking timeframe:
  • Conversion rate
    You see a comparison between the current figure and the potential increase.
  • Conversions
    You see a comparison between the current figure and the potential increase.
  • Potential conversions increase
    The potential number of contacts that will convert in the next 30 days.
• Next best experience indicating the single activity (out of all possible interactions) that will raise the conversion probability the most for the particular segment. That is, how you can achieve an increase in conversions within this segment in the future, up to the predicted values in the previous section.
  For more information, see Contacts and segments.
• Actions you can take:
  • Create a campaign based on this recommendation
    For more information, see Define campaigns.
  • Hide this recommendation from the list with visible recommendations
    For more information, see Hide recommendations.
    
  • Return to the list with recommendations