Progress Sitefinity Digital Experience Cloud
Progress Sitefinity CMS Documentation
Digital Experience Cloud Documentation
Digital Experience Cloud
A person that has interacted with your company at least once through any channel.
A person for whom the Customer Journey Database contains at least one email address.
An activity that happens between the contact and your company through any channel, for example, register a user or download a whitepaper.
A fictional character type that represents real customer needs, feelings, and common behavioral patterns. Personas give an elaborate insight into customers’ and users’ motivations and actions.
Persona scoring rule
Encapsulates an interaction, or activity, that a contact completes on your site. Rules thus consist of an interaction a contact completes and an additional clarification, that is, the object upon which the interaction occurs.
Rank the contacts you defined as “leads” and measure their readiness to convert.
Lead scoring type
A subset of contacts that share similar behavioral patterns that you relate to readiness for further engagement.
Lead scoring type stage
Levels of engagement of lead scoring types. Contacts score points to pass stages' thresholds.
Lead scoring rule
A score of points that capture the lead’s readiness to convert to different conversions you defined.
Definition of when a conversion is accomplished – what do contacts need to do to convert and under what circumstances.
Specify when conversion occurs and consist of an interaction a contact completes and an additional clarification, that is, the object upon which the interaction occurs.
Indicates what percentage of contacts that actually converted for the specified time period over the the number of contacts in the conversion segment. Conversion rate of conversion segment = Contacts that converted / Contacts in conversion segment.
The time period, counted from the date when conversion was defined, for which data for a specific conversion report is tracked.
Represents an interaction or group of similar interactions which contacts complete, or hit, on your site. It is any digital asset or interaction marketing executives want to track to measure marketing attribution.
A ratio representing a quantitative figure of how much a touchpoint affects conversion and how they are related. Attribution ratio = (Conversion rate of touchpoint contacts / Conversion rate of contacts in conversion segment) – 1
A pair of a dynamic behavioral segment of contacts, based on historical data, and the "best next experience" which is recommended for this segment. The recommendation includes a prediction of the potential increase in conversion rate and the maximum number of new contacts which would convert, all things equal.
A group of contacts that share similar behavioral patterns, based on historical data.
A set of one or more activities to be completed by contacts within a timeframe for a predefined result – increased conversion rate for a particular conversion. A campaign is bound to a single conversion and generally based on predicitive recommendations.
Progress Sitefinity Digital Experience Cloud connector
A Sitefinity CMS module that lets you connect your Sitefinity CMS instance to Progress Sitefinity Digital Experience Cloud. Once you connect to a data center, you can track and sync data between Sitefinity CMS and the cloud.
In the dashboard, you manage your account and its data centers and maintain the system. You can also invite users who need to activate their accounts.
The logical and physical separation of data uploaded for different purposes. Data from different data centers cannot be mixed together, and is always reported, processed, and viewed separately. Data from different data sources can be uploaded to one data center.
Any system outside of Progress Sitefinity Digital Experience Cloud that provides usage and user data to the cloud. Progress Sitefinity Digital Experience Cloud imports data from data sources to specific data centers and analyzes this data to provide reports and predictive recommendations.
The unique identifier that you can use to access the data center from client side, both for data upload and for data consumption.
The smallest data unit of the Progress Sitefinity Digital Experience Cloud database, comprising of a contact, a predicate (action), an object (action target), and a timestamp. Describes a single interaction coming from any channel or system.
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