For example, www.mysite.com/home and www.mysite.com/home/ will take the user to the same page, but the search engine interprets it as two different pages, because of the trailing slash. Therefore, the traffic count is split between the two, although they represent the same page. If you use URL rewrite to remove the trailing slash, www.mysite.com/home/ will be rewritten as www.mysite.com/home. The same is true, if the link contains an upper case letter. For example, www.mysite.com/Home will be rewritten as www.mysite.com/home.
NOTE: If you are using Sitefinity CMS 5.1 or lower version, you must disable the LowerCaseRule1 rule if you are using Categories or Tags.
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